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ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.
We started ALEX in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.
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